b'INSTITUTIONAL ADVANCEMENT OFFICE Department Mission Statement: The Institutional Advancement Office of Our Lady of Lourdes High School promotes the mission of the school by securing financial support, maintaining effective public relations and strategically engaging the entire Lourdes and Mid-Hudson Valley community. Through fundraising, communications, relationship building, and stewardship, the office strengthens the foundation of the school. The OIA communicates the value of a Catholic education in todays ever-changing world while raising the schools local and national profile .Objectives: Achieve a culture of philanthropy throughout the Lourdes community.Action Steps: Create and manage stewardship programs designed to attract maximum gift support.2.Annually evaluate fundraising initiatives and events. 3.Work with the senior class to establish an annual class gift. 4.Increase sponsorship support by building upon current & new business relationships.Broaden our brand awareness to attract new families and to promote our values throughout the greater Mid-Hudson Valley. Action Steps:1.Develop and define a strategic annual marketing plan to include advertising, communications, social media, and events. 2.Attend and support community fundraisers, business gatherings, and chamber of commerce events. 3.Increase student involvement in community service initiatives. Maximize alumni relations to foster a sense of pride in the schools Catholic traditions and high academic standards, and create long-term relationships. Action Steps:Redefine Alumni Association goals, objectives and involvement to increase our alumni involvement. 2.Create initiatives to engage and cultivate younger alumni. 3.Expand the Notable Alumni website page and newsletter. 4.Strategically utilize social media platforms to share alumni news and accomplishments.'